Mariya Nurislamova initial produced her mark to be a serial entrepreneur while in the natural beauty-tech Area. In 2014, she co‑Started Scentbird, a fragrance‑membership company pitched as the “Netflix for perfumes.” The platform swiftly scaled to about seven-hundred,000 monthly subscribers within the U.S. and Canada, supplying entry to 800+ designer scents.
Beneath her leadership, Scentbird elevated above $25 million in venture money, participated in Y Combinator, and became lucrative by 2019, producing annual earnings north of $a hundred million with advancement of forty five–50% yr-more than-year. Her advice—to "start small and never hand over"—has resonated with lots of rising entrepreneurs.
But beginning all-around 2018, Mariya launched a parallel side to her persona: spiritual Trainer, intuitive, channel, artist, and writer. Launching the YouTube channel “This really is Mariya”, she frequently provides guided meditations, Vitality‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has developed to ~102,000 subscribers and 1,two hundred+ movies, along with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—business enterprise CEO by day and spiritual Expert by night—not often intersected publicly until finally mid‑2024. That’s when Business of Trend spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several higher… resources of expertise in 3D planet earth warfare”.
These views ignited a wave of on line backlash:
YouTubers for example Keya’s World and Zachary Michael publicly stated they'd now not function with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social media marketing customers ended up particularly appalled by claims that conditions like most cancers or AIDS could be cured in per week, miscarriage was “a decision,” and Bodily characteristics (e.g., crooked enamel, hair coloration) held spiritual importance.
Yet, Mariya remains resolute. She maintains her spiritual content material is independent from her CEO duties, stating she employs only “Mariya” in spiritual channels to safeguard Scentbird’s model.
The Energy of Duality
Strengths of Mariya’s Tactic
Reliable Differentiation
Her fusion of company results and spiritual exercise sets her aside—making a deeply private brand name with pathways into membership, retreats, private sessions, and guided ordeals .
Scale and Strategic Willpower
Scentbird’s reliable expansion underscores her capacity to translate vision into operational reality, while her spiritual facet drives a equally expansive articles engine.
Group Depth
The regularity and intimacy of her material—guided meditations, Q&As, and Reside lessons—foster solid Neighborhood bonds amongst followers seeking spiritual transformation.
Rising Hazards & Fractures
Manufacturer Name Threat
The spiritual content material has established unease amid influencers, clients, and buyers who are not comfortable associating with these metaphysical narratives .
Written content Liability
Daring well being promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical customers, or regulatory teams worried about misinformation.
Cross‑Identity Confusion
Though Mariya insists on separating her two worlds, critics argue the identities presently overlap—Primarily by means of her involvement in Scentbird‑joined content material and sponsorships.
Navigating the long run
Strategic Options
Compartmentalize
Mariya could keep a transparent boundary—retaining her spiritual id below a distinct title and System while retaining Scentbird individual and manufacturer-neutral.
Combine
By weaving spiritual and wellness components into her firms—which include scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Clarify Messaging
Tonal stability—grounding her spiritual articles with steering disclaimers or scaling again controversial metaphysical promises—could broaden her enchantment and reduce friction.
Validation via Response
In spite of backlash, Mariya carries on to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 private transformational occasions, on the internet channelling sessions at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ favourable Amazon reviews counsel her knowledge resonates deeply with quite a few seekers .
Closing Just take
Mariya Nurislamova embodies a unusual modern day archetype: a venture-pushed CEO that has a significant-stakes spiritual alter Moi. Her journey displays broader cultural scentbird ceo convergence—the place public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her organization savvy.
This can be Mariya demonstrates her capacity to command notice and Create deep emotional resonance.
The fact clash among these worlds—sparked by metaphysical pronouncements—poses both possibility and possibility.
Regardless of whether she amplifies the convergence or attracts agency boundaries, Mariya stands in a pivotal crossroads. Her up coming steps might redefine what this means for being a founder in the spiritual-tech era—layering ambition with authenticity inside of a brand name-new way.